Our Team is dedicated, creative, digital and innovative.

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Maximilian Vogel

Maximilian Vogel

Co-Founder and Visionary

Maximilian has personally helped develop many successful solutions for major brands. In more than 15 years of experience in the development of digital projects, he has repeatedly been able to demonstrate his visionary strength as well as his organizational talent in the interlocking of processes, sales and marketing - always with a core focus on customer experience.

He is passionate about research and development of truly natural language user interfaces, powered by generative AI. Here, Maximilian works on completely new applications and business models as well as new customer touchpoints that offer a much better customer experience.

When he's not speaking at international conferences about the latest technical innovations, he can be found stretching his legs with his dog in the streets of Berlin. Learn more about Max

Almudena Pereira

Almudena Pereira

Creative Director

Almudena is from Murcia. She studied at the Valencia School of Art and then worked as a graphic designer for various agencies before joining us. At BIG PICTURE she develops and works meticulously on flexible design systems day in, day out. Her expressive visualizations are not only pleasing to the eye but also enable intuitive use for all users across various interfaces.

She can draw excellently. Her illustrations are so elegant that several shoe collections carry her prints. In her spare time, she enjoys doing yoga and taking care of her two cats.

Axel Schubert

Axel Schubert

Senior Partner

Axel is a designer and philosopher. He wrote his dissertation on the concept of knowledge.

Axel is responsible for the satisfaction of our customers. He achieves this through his many years of industry know-how and the optimal composition of teams. Axel is also known for his perseverance. This helps him to overcome the many hurdles in projects together with clients. Privately, he proves this by participating in numerous marathons or other runs.

Axel is also responsible for recruiting at BIG PICTURE. If you want to join us, you have to get past him first!

Hoa Le van Lessen

Hoa Le van Lessen

Lead CX and Strategy

Born in Brandenburg an der Havel, Hoa moved to Magdeburg to study Cultural Engineering. During this time, she learned to see through complex systems and to design individual process optimizations and creative solutions. At BIG PICTURE, she leads interdisciplinary teams and develops sophisticated digital strategies that never lose sight of the users. Through agile working, she brings her team to innovative high performance, as Hoa is a certified Product Owner and Scrum Master.

Otherwise, she prefers watching real people on stage, rather than on screen, and enjoys going to art exhibitions. When traveling to foreign countries, she loves to browse in the supermarket and always has her analog camera within reach.

Kilian Ehrhardt

Kilian Ehrhardt

Lead Frontend Software Engineer

Kilian was born in Halle an der Saale. During his studies in media informatics with a focus on game technology & interactive systems, he was briefly a partner in his own media GbR. Before joining BIG PICTURE, he developed apps (something to do with brain jogging) and worked in online marketing. However, he soon realized that he prefers to work with current web technologies and this has remained the case to this day.

Entirely analoge is his garden house by the lake. There he diligently grows grapes and currants, which we are then allowed to taste in the agency.If you can't find Kilian in his garden, you can find him playing basketball, going to concerts, or spending time with his family.

Leonid Sokolov

Leonid Sokolov

Senior Voice User Interface Engineer

An extremely complicated title. What it means is best explained by what Leonid does every day. He develops AI powered voice applications, backend architectures and sometimes shoots films for user research or moderates workshops. All this in order to make language tangible for users. His studies of history, literature, film and communication prepared him perfectly for this.

He is also a certified Santa Claus & Design Thinker. Leonid loves to build things, be it out of wood (HiFi boxes), with people (teams) or code (software). Culinary wise, he is known for the "Tsar's borsch". He created this by doubling the meat specifications in the family recipe.

Imke Bewersdorf

Imke Bewersdorf

Product Owner and CX Consultant

Born in Lüneburg, Imke moved to Osnabrück to study Cognitive Science. Afterwards she moved to Berlin. Here she completed her Master's degree in Human Factors. At BIG PICTURE she not only manages projects but also develops concepts, creates wireframes and always has an open ear for our customers. This is how she ensures an outstanding user experience.

When she is not optimizing applications for users, she can be found making furniture for her own apartment or in the allotment garden.

Giorgi Shuradze

Giorgi Shuradze

Senior Manager for Business Development and Data Products

Giorgi was born in Georgia where he studied Business Informatics in his Bachelor's degree. After completing his master's degree in Sweden, he earned his doctorate in Germany. With the help of complex analyses of numerous data and structures, he develops new business ideas and requirements for our customers. He never loses sight of the big picture and thus not only defines the digital products of tomorrow but also enables sustainable development for our clients.

In his spare time he is constantly on the move, even on vacation. There, he can't do without activities like running, hiking or skiing.

Thomas Bergmann

Thomas Bergmann

Senior DevOps Engineer and Cloud Architect

Born in Zossen/Brandenburg, Thomas studied political and social sciences at the Bundeswehr University in Munich, but is mainly digitally self-taught. Thomas transitioned from Hi-ReS! Berlin/Syzygy Berlin to BIG PICTURE, because he had already worked with our team on previous projects and found Maximilian and Mathias' new project RAIN very exciting.

In his free time Thomas is active and likes to go on adventures with his daughter. He runs, rides his bike and roadster, goes to the movies and is always curious. On his bucket list is to someday take a trans-Africa trip in his bakkie (pickup truck).

Merâl Yildrim

Merâl Yildrim

HR Partner and Talent Recruiting Lead

Merâl studied business administration at the University of Applied Sciences in Berlin. Now she recruits new talents for BIG PICTURE and ensures a smooth onboarding process. She does this with a lot of enthusiasm and heart. She always has a smile on her lips and the best snacks at her workplace, which she always loves to share.

In her free time, she spends a lot of time with her daughter and is involved in her self-founded daycare. Her favorite thing to do is to go hiking with her family but she is also passionate about cooking. She especially loves traditional Turkish cuisine and knows all kinds of tips and tricks (many have to do with an extra helping of butter), but she has also grown fond of Korean cuisine.

Martin Lass

Martin Lass

Commercial Director

Martin is a true Berliner. Born and raised in West Berlin, he studied business administration here. All commercial matters are handled by him. Be it for BIG PICTURE or the numerous subsidiaries and sister companies. Controlling, finance, human resources and accounting: no one can fool him.

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We are always looking for new talents.
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