Goal
Great user experience when selecting accessories, and checking suitability for the respective vehicle. Brand-appropriate product presentation.
Challenges
Building a product to be launched internationally from individual interchangeable components to ensure rapid adaptation to market needs. Starting with a small market with the aim of growing.
Impact
Finding the perfect accessories from countless possibilities. Accessories that are tailored to the needs of vehicle and driver. The Mercedes-Benz Accessories Configurator makes it easy.
Ideation
Together we design a clear value proposition for users with accelerated design sprints, lean canvas, value proposition design, roadmap draft and more.
UX & UI Design
The user is always at the center when we design digital products. The user interfaces are not only modern and visually appealing, but also easy to use. With the help of user journeys, personas and much more, we create initial visual prototypes.
Usability Testing
We conduct interviews and survey real people before a product goes to market. With the help of market validations, think-out-loud or A/B testing, we create products that are tailored to the needs of their users.
Frontend & Backend Development
Our team of developers plans and implements digital innovation. From the first draft of the technical architecture to implementation and go-live: we take care of everything.
