Who we are
Maximilian Vogel
Founder and visionary of BIG PICTURE. Maximilian Vogel has been creating online solutions for major automotive brands for more than fifteen years. Since 2007 his agency BIG PICTURE brings together the experts and the experience that are needed to gain online performance with long lasting strategic value. Thanks to ongoing experience in consulting Maximilian Vogel is an expert for strategic decision making and marketing in the web. Or to put it simple: He's the boss who keeps things running.
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Simon Dittrich
Simon Dittrich is Consulting Director and managing partner at BIG PICTURE. He finds and develops together with the customers the optimal strategy for their company. He accompanies them from conception to the implementation of the projects. Actually, he studied computer science and then sociology. As a result, he isn't only adding nice sites to the internet but also sets the customer's needs as his priority. To gain space Simon Dittrich had to pack up his home recording studio in boxes, but when he goes on holidays, he takes the boxes along and mixes some beats.
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Almudena Pereira
Almudena Pereira is Senior Art Director at BIG PICTURE. She is excellent at drawing. Her illustrations are so elegant, that several shoe collections carry her prints. And it's wonderful that her ideas also make the internet a better looking and more fabulous place. Almudena Pereira is from Murcia. In Valencia she studied at the University of Fine Arts. As a Graphic Designer she already worked for different agencies. Now, as a UI Designer she masters the challenges of responsive design. She also does yoga, enjoys bouldering and would love to learn salsa.
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Tim Bewersdorf
Tim Bewersdorf is UX-Operations Director at BIG PICTURE. After a career at the university, in commercial television and E-Mail-Marketing, he feels pretty much at home here. Not only because of the Italian coffee machine, but simply because he loves the internet. Tim Bewesdorf develops wireframes, concepts and analyzes web metrics in order to make every website a digital adventure. Sometimes he just wants to watch some videos on YouTube and suddenly five hours have passed. Apart from that Tim Bewersdorf likes to get lost in history-based strategy-games and cooks Indian, Italian or German comfort food.
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Axel Schubert
Axel Schubert is Client Service Director at BIG PICTURE. He studied philosophy and design, wrote a dissertation on the concept of knowledge and was a lecturer for image theory and architectural history at the Academy of Fashion & Design in Hamburg. Now he develops content, migrates content, analyzes web metrics and the business. In addition, Axel Schubert is responsible for recruiting at BIG PICTURE. Who wants to join us must be passed by him.
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Hoa Le van Lessen
Hoa Le van Lessen is Lead UX Consultant at BIG PICTURE. During her Cultural Engineering studies she learned to analyse complex systems and individual process optimization also in order to create creative solutions. She has shown her organizational skills as project manager of various cultural events. Actually Hoa Le van Lessen comes from a Marketing and Public Relations background. At BIG PICTURE, she uses this experience to create sophisticated and creative content, but also concepts that never lose sight of the user. Otherwise, she prefers to watch real people on stage than on screen and enjoys going to art exhibitions. When traveling to foreign countries, she loves to browse in the supermarket and always has her analog camera handy.
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Kilian Ehrhardt
Kilian Ehrhardt is Senior Frontend Developer at BIG PICTURE. While pursuing his Media Computer Science Studies with a focus on Game Technology & Interactive Systems, he also took on the shareholder role of his own Media GbR. Before he joined us, he developed an app (something with brain calisthenics) and worked in Online Marketing. However, he quickly realized that he prefers to deal with current web technologies. In his garden cottage on a lake he grows grapes and currants which he brings to the agency for us to taste. If Kilian Erhardt doesn't spend time in his garden, he plays basketball or visits concerts. He also likes cats.
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Sanja Gocevska-Nikolova
Sanja Gocevska-Nikolova is Frontend Developer at BIG PICTURE. She came to Berlin after finishing her Computer Science and Engineering Studies in Macedonia. Now she's mastering the challenge to unite the requirements of the designers and programmers, in order to find the perfect user centered solution. It is her passion to deal with new digital ideas and products. Sanja Gocevska-Nikolova loves to travel and dreams of visiting Australia and India one day. To see and experience something firsthand with all five senses is a thousand times better than just hearing about them secondhand. That's her motto. Sanja finds relaxation while dancing Zumba.
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Josip Krinjski
Josip Krinjski is Frontend Developer at BIG PICTURE. Originally he's from Bosnia, where he found fulfillment as a Web Designer, Photographer and Guitarist in a band. In search of a new challenge he ended up in Berlin. His goal is every day to achieve the best results for new digital platforms together with his team collegues. Josip Krinjski is happiest when he has learned something new or has implemented his digital ideas.
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Anna Katharina Rausch
Anna Rausch has expanded the Voice Unit at BIG PICTURE. Her main activities include advising clients on Language Processing and Machine Learning, but also challenging their concepts to achieve the best possible end result. In addition, as a former senior software architect, she coaches our programming teams and does Natural Language User Interface Design. She studied computer science as well as philosophy in Hamburg and Berlin. Since then she has been permanently engaged in the question of how language works as a carrier of meaning and how something gets an intention in the first place. Above all, she is driven by the question of how to package this into a consistent system. She not only writes articles about this but also gives talks at conferences or discusses in panels with other experts. Anna likes to spend her free time on wheels, as she spends a lot of time on roller skates or bicycles. If it is possible, you can also find her in a wheel sometimes - because she can also do gymnastics on a rhönrad. She also loves extreme travel and sometimes swims with whales or visits an active volcano.
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Giorgi Shuradze
Lead Digital Business Consultant Giorgi Shuradze is Lead Consultant at BIG PICTURE and is actually just called Gio. He was born and raised in Georgia, that is also where he studied and worked before continuing his studies in Sweden and then in Germany. The reason Gio ended up in the tech industry after working in the banking and insurance industry is his profound interest in new technologies and constant desire to learn new things. Above all, he wanted to go back to industry to work hands-on after obtaining his doctoral degree and is now tinkering with innovative as well as sustainable tech-enabled business ideas. Even in his free time, he is constantly on the move. Literally. When he's on vacation, it's not without jogging, hiking, snorkeling, stand-up paddling, or skiing. Climbing Mount Kilimanjaro is still on his to-do list. When he's not playing sports, Gio enjoys discovering new things, especially at wine tastings, or networking events.
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Graciela Fellmann
Graciela Fellmann is Backend & Voice Developer at BIG PICTURE. Before her studies in International Media & Computing in Berlin, Graciela had no idea about software development but just wanted to give it a try. She quickly became fascinated by the challenge of navigating complex structures and finding the best possible solution. Graciela is a doer and likes to try out new things, but she is not afraid when things don't work out - just like in different sports. She has only stayed with e-sports and prefers to play tank or support roles, where she acts strategically, with foresight and systematically. This is also how she approaches the difficult development tasks at BIG PICTURE. Otherwise, she loves to go to concerts, likes to travel, is almost fluent in Japanese, and her go-to karaoke song is: Oops, I did it again.
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Leonid Sokolov
Leonid Sokolov is a Voice User Interface Engineer at BIG PICTURE. A very complicated title, but what it means is best explained by what Leonid does every day. He develops voice applications, backend architectures and sometimes shoots films for user research or moderates workshops. All this in order to make language a tangible experience for users. His studies in history, literature, film and communication prepared him well for this. He is also a certified Santa Claus & Design Thinker. Moreover, Leonid loves to build things, be it out of wood (HiFi boxes), with people (teams) or code (software). Culinarily, he is known for "Tsar's borsch". He created this by doubling the meat specifications in the family recipe.
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